Are you on any short video format app? If not, it’s high time you get on one if you love creating. Origins of short videos can be traced back to Twitter-owned Vine, which allowed users to create 6-second-long looping videos. With TikTok being banned from the Indian space, the rise of Indian-made short video format apps is on the rise. This was a great opportunity for app developers as the world’s biggest player in this format could no longer function in the country. Instagram Reels did grow in popularity but had its own restrictions such as a creator’s inability to monetize their content easily. That’s when app creators decided to step up their game and invest in the entertaining universe of content creation.
The goal of such apps is to build strong micro-communities around each category. This can easily be achieved through the features they provide such as collaborations, search feed features where an audience that is relevant to the content will engage, and the paid feature where the audience invests in the talent offered by the content creators. With such game-changing apps, the possibilities are endless as long as the audience in India invests time into them. Audio clips, filters, and stickers, the features just keep growing and one can just be excited about what’s next. These features encourage creators to use the app and their creativity can garner countless views. It’s like an addiction of sorts.
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TalentSpot is one such application that grew from Goa that provides its users an opportunity to come forward and showcase their talent and in turn earn from it. This short video format app allows its users to create content in the categories of Storytelling, Comedy, Dance, Signing, Acts, Motivations, Fashion, Travel, Music and much more with a duration of 30 to 60 seconds for each video. To cater to its Goan audience, they have also included Goan Songs & Comedy Audios in local languages. So we do not see any reason why a creator from Goa should not hop onto this app and start creating.
We caught up with one of the creators of TalentSpot, Xavier Gonsalves to learn what this app has in store for the Indian and local Goan audience. The excerpts of our conversation are below.
What is TalentSpot in a nutshell?
TalentSpot is an application for creating short 30 or 60 seconds, unique and original high-quality videos. It provides a platform to many talents around the world and enables them to create, share and discover entertaining videos. TalentSpot comes as a part of the TalentWise Entertainment app and is available for Android users. However, Apple users will have to wait for some time as the iOS version is in the works and would come at a later stage.
Run us through the exciting features of TalentSpot that will interest creators to use the platform
The exciting feature includes Live Broadcasting/Streaming because it gives an opportunity for creators to earn gifts from followers when they go live which can be encashed for real Cash. Other features include Blue Tick, Filters, Duet Feature, Slo-Mo, Music Library, and many more. We are also working towards adding more features to it.
Tell us about the verify badge feature of TalentSpot
Well everyone knows about verified badges. Mostly influencers & celebrities get a ‘Blue Tick’. And it’s usually very difficult to get one. But With TalentSpot, we have made a list of requirements in order to get your account verified. If you are a celebrity or influencer, your account will be verified with much difficulty. We look at a number of factors when evaluating TalentSpot accounts to determine if they meet our verification criteria.
- Authentic: Represent a real person, registered business or entity.
- Unique: Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts.
- Complete: Your account must be public and have a bio, profile photo and be active when you apply.
- Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or sponsored media content as sources for review.
What differentiates TalentSpot from other similar platforms? Please describe in detail what innovation you think you bring and what you are proud of in your app.
We can differentiate TalentSpot from other platforms through our content. From the start, we monitor our content. We are always looking for specific original and high-quality content that will keep our users entertain and on the app. The content we are specifically focusing on is Storytelling, Comedy, Dance, Signing, Acts, Motivations, Fashion, Travel, Tutorials & Other Special Talents. The kind of videos we don’t approve of are image slideshows, explicit videos, videos with a lot of text on them, time pass videos, etc. Secondly, we have designed the algorithm in such a way that it shows videos based on your interest in the feed and not just any random videos.
How would TalentSpot benefit the Goan audience in particular?
Well, to be honest, we have contacted many Goans Creators to join TalentSpot but we have not received any positive feedback from them yet. We really want our Goan Creators to join us. Especially for Goans, we have added a special section in our Music Library where we have uploaded Goan Songs & Comedy Audios as well. We are really looking forward to Goans joining us so we can promote their talent all over.
What is TalentSpot’s business model?
Our business model is through Advertisements and through Coins sales. We are also working on implementing commerce in our app.
What does TalentSpot do to protect users?
We take our users’ privacy very seriously. For that, we have implemented many security features for accounts such as who can view their profiles, comment on their profiles, do duets, etc. Users can also report any video or users which are against our policy. We are also working on our algorithm that will discover and block/delete explicit content. If found guilty the user or content will be blocked/deleted.
Where can people download the app from? Is it available for all gadgets?
As of now, only android users can download the app from the PlayStore with android version 5 and above. IOS users will have to wait for some time. Soon it will be available on other platforms such as the Jio store, Amazon App Store.
How has the response towards TalentSpot been so far?
In a week’s time, we have around 600 downloads, 200+ videos uploaded and we managed to get 50+ creators which include influencers from other apps. We also got positive reviews from our creators in terms of the quality of videos and User Interface.
Are there any new interesting features coming up in the future that you would like to share?
Yes! We are working on implementing E-commerce in our app. Business Account would be another feature that we will be implementing apart from AR Effects & Filters.
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